Compare prices on the map
Search a product and each nearby shop that stocks it appears with its price, coloured by how it compares with the cheapest on screen. Narrow the results by size, unit or what's open now.
Working end to end, in private testing in Brisbane
Compare grocery prices at the shops around you, on one map.
PriceMaps puts supermarkets, independent grocers, butchers and bakers on the same map, on equal terms. Search a product, compare its price at nearby shops, and find the cheapest way to buy your whole list.
A read-only demo of the real app, running on prices recorded in Brisbane, opens on this site shortly.
The demo is the real app, running on prices recorded in Brisbane. Nothing you do there is saved.
The product
What PriceMaps does
Supermarket apps compare supermarkets. PriceMaps is a free price map for everyday groceries that puts supermarkets and independent shops side by side, starting in Brisbane.
See how fresh each price is
Every price says whether it was checked this week, this month or earlier. If a shop's prices can't be refreshed for too long, they come off the map.
Plan the cheapest shop
Add items to a list and PriceMaps works out the cheapest way to buy all of it, across as many stops as you choose, and how much that saves on a single shop.
Shoppers keep it current
Confirm a price with a tap while you shop, or add a product or a shop we're missing. Prices that look out of line are held for review.
Every shop on equal footing
No shop pays to appear, to rank higher or to be shown first. Adding a shop is free, and there are no sponsored pins.
The price you'd pay at the counter
PriceMaps shows the shelf price you'd pay walking in, specials included. Online-only deals stay off the map.
How it works
From a shop's shelf to your map
A price map is only worth using if its numbers are honest, so every price goes through the same four steps.
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Collect
Prices come from shops' own online price lists and from shoppers who confirm what they see in store.
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Match
Each price is matched to one shared product catalogue, so the same item can be compared from shop to shop.
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Check
Automated checks catch prices that look wrong, and flagged prices wait for review before they show.
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Show
Prices appear on the map with how recently each was checked. Every price stays on file as price history.
Runs on Google Cloud
Cloud Run
Cloud SQL for PostgreSQL
Cloud Storage
Secret Manager
Firebase Hosting
Google Maps Platform
Business model
How PriceMaps will make money
The comparison stays free. Revenue comes from people and businesses who want more from it, never from shops paying for visibility.
Free for every shopper
- Search and compare on the map
- A shopping list and the cheapest-shop plan
- No account needed to look up a price
Premium, and tools for business
- Premium lists, price alerts and price-trend views for shoppers
- Tools and price feeds for retailers and businesses
- Later, meal plans built around this week's prices
Never
- Paid placement or sponsored pins
- Charging shops to be listed
- Selling your searches, lists or where you shop
Roadmap
Where it's heading
PriceMaps grows in nine stages, from a Brisbane price map to route planning, meal planning and sharing. Each stage is a technology readiness level (TRL).
Stages 1 and 2 complete. Stage 3 under way: private testing now, then a public launch in Brisbane.
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TRL 1Done
Proof of concept
Cost-of-living pressure and volatile prices show shoppers want clearer grocery prices.
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TRL 2Done
MVP built
Price collection, search and comparison working end to end.
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TRL 3Now
Soft launch
Private testing in Brisbane, then a public launch: a first group of users, how they use it, and a strong price dataset.
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TRL 4Next
Application hardening
Features improved from user feedback. Pricing and search tuned on price history.
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TRL 5Planned
Monetisation
Premium lists and price-trend views for shoppers. Tools and price feeds for retailers and businesses.
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TRL 6Planned
Peer-to-peer and crowdsourcing
Ordering ahead from local vendors, and route planning across shops.
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TRL 7Planned
Meal planning and AI optimisation
An AI meal planner trained on PriceMaps' own price data and public meal-planning guidance, with business partners.
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TRL 8Planned
Grocery sharing and forecasting
Planning and crowdsourcing tools for sharing groceries with others.
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TRL 9Planned
Meal sharing
Community meal planning and group sharing.
Company
Who's behind PriceMaps
PriceMaps is built in Brisbane by Fanfare Commodities Pty Ltd, an Australian company founded in November 2024.
The company
- Legal name
- Fanfare Commodities Pty Ltd
- Trading as
- PriceMaps
- ACN
- 682 665 729
- Registered
- 27 November 2024
- Based in
- Brisbane, Queensland, Australia
The founder
Henry Hack
Founder
Henry started PriceMaps after seeing how inefficient and vulnerable Australia's grocery supply chain is, and how hard rising prices have made grocery shopping. Clearer prices and practical tools for shoppers can ease cost-of-living pressure, and could transform how people shop for groceries. Henry leads PriceMaps' product and engineering.
Background
- More than 7 years in management and supply chain roles
- 4 years in application development
- Full Stack Software Developer Specialization
- Diploma of Logistics, and Diploma of Leadership and Management
- Master's degree in Sustainable Energy
Contact
Get in touch
Questions, a walkthrough of the app, or partnership ideas:
Run a shop? Email us to correct a price or to ask how your shop is listed. Listing a shop is always free.